4 Reasons Your Company Needs to Start Text Message Marketing
There are so many different components that it can all get a bit confusing. However, text message marketing is definitely an area that you will want to familiarize yourself with if you haven’t already. Thankfully, we are here to tell you everything you need to know about text message marketing and how it can help your business!
Believe it or not, text message marketing can actually help your company convert more sales thanks to things like live abandoned cart recovery services. These services will reach out to customers who didn’t complete a purchase and do whatever they can to actually close the sale. Oftentimes, it’s as easy as offering free shipping or a 10% discount.
We don’t really need to tell you that more sales mean more revenue — but it’s still a key reason why your company needs to start text message marketing. Marketing in general is one of the best areas of your company that you can invest in because of high return rates — this concept is especially true within text message marketing specifically. Not only can text message marketing help you convert more sales by following up with abandoned carts, but it can also reach back out to customers who have canceled a subscription, notify customers of a sale or a special deal, and solve billing issues. All of this leads to more money in your pocket!
Text message marketing is also a great way to build relationships with your customers because it’s more personal than emailing. This is especially true if you are using a live texting service. Your customers will be so impressed with the service that they receive that they will use your business again and again!
The last reason why your company needs to start text message marketing is because it’s 2020! People are on their smartphones now more than ever and are constantly texting. Texting is seen as more personal and faster than email — even though we fondly remember the days that email was revolutionary compared to actual “snail mail.” Texting is also more direct since your characters are limited and you aren’t able to really incorporate fancy graphics and effects as you do in emails — so it’s really straight to the point. But don’t just take our word for it — here are some key stats that will portray just how important texting has become in our 21st-century society:
● People actually prefer to be contacted by text these days! In fact, 75% of people say that they would prefer to receive an offer via text rather than an email.
● Everyone is texting — 81% of American adults use it every day with even higher percentages as you get to younger demographics. So even though text message marketing can work well for any company no matter what demographic its customers fall into, it’s especially important for companies that cater to the younger demographic.
● 90% of text messages are read in the first three minutes with 98% being opened at some point. Meanwhile, only about 20% of marketing emails are ever opened.
● Marketing texts also have a higher response rate of 45% when compared to similar marketing emails.
Clearly, these numbers speak for themselves on the importance of text message marketing. While sending a short little text might seem easy, you still need to put a decent amount of time and effort into your marketing practices in order to get the best return. One of the best ways to do this is to work with a reputable company that has experts that are dedicated to helping you get the best bang for your buck!